Marketing refers to activities a company undertakes to promote the buying or selling of a product or service. Marketing includes advertising, selling, and delivering products to consumers or other businesses. Some marketing is done by affiliates on behalf of a company.

Apparel merchandising refers to the techniques used to sell products to consumers. ... An apparel merchandiser, also known as a fashion merchandiser, is the person who conceives and implements merchandising, displays in retail environments focused on the sales of clothing and accesso-ries.